Ready to have your best holiday event season yet?
Whether you’re waiting to finally book that first on-site gig, or anxious about not having enough events lined up; September is the perfect time to take action and finally see the results you want!
Join us inside the Luxury Lettering Holiday Accelerator
A 5-week guided intensive where we will walk you through & help you implement the modules of Luxury Lettering 101, so you will be completely set up to book out your holiday calendar with ease and confidence.
There is more out there for you.
Even if you’re starting completely from scratch, it is totally possible to have an amazing holiday season of live calligraphy events, if you start getting ready now. The possibility of achieving 5 figure months is the highest in November and December!
Welcome to the lucrative world of Live Event Calligraphy.
We’re talking about the type of workday that involves sitting in an elegant setting, sipping a glass of bubbly and personalizing high-end items for eagerly awaiting customers.
The type of gig where your artistry and skill are not only appreciated, but celebrated.
The types of clients who give you full creative freedom and don't bat an eye at four figure (or more) invoices.
A calligraphy niche that will allow you to say goodbye to the hustle culture & all-nighters of wedding season.
It's the good life, and we're spilling the secrets about all of it!
A one of a kind program that will set you up for your best holiday season ever; step by step.
Ready to dive in?
Here's what's included in the Luxury Lettering Holiday Accelerator:
Luxury Lettering 101
Sit back and enjoy a glass of wine while learning all about the world of live event calligraphy. Broken down into over 20 bite-sized videos, this course will teach you everything from how to get hired to what to pack when you go on-site. During the Accelerator, you will be able to work through each module with our guidance and encouragement.
5 Weeks of Personalized Coaching
Starting on September 20th, we will meet each Wednesday evening for 5 weeks, to recap the module of the week and talk in-depth about the topics covered in the course. Part lecture, part conversation, and part coaching session; students will have the opportunity to ask questions and receive mentorship in a group setting. We will also have a weekly “office hours” session for anyone who wants additional support!
A Free Community
Originally meant for sharing referrals and passing jobs along, our private Facebook group has grown into an active community where we share not just job opportunities, but techniques, pricing advice, and much more.
Exclusive Interviews with Industry Experts
We have some super exciting interviews lined up for you, including a B2B pitching expert, a past student who had one of the highest grossing luxury gigs ever after last year’s accelerator, an AMA with a PR Professional, and more!
Obsessed with our students
Manolya, Chicago
"My favorite thing about Luxury Lettering 101 is the private Facebook group that’s filled with talented, kind and like-minded calligraphers. It’s very active and everyone is so supportive – rooting for one another and learning from each other.
I’m so glad I took this course and it has already paid for itself with my first on-site gig.
I would recommend this course to anyone who wants to take their calligraphy to the next level and go into their next gig feeling prepared and confident."
Doris, Toronto
"Being part of the Luxury Lettering Holiday Accelerator was just the boost of confidence I needed to take my lettering to the next level. To have sound knowledge from experienced artists is truly priceless. There are many facets to working with big brands and working on-site and this program covers so much.
Sylvia and Jodi along with the LL community answer questions on a whim as well as supports artists at every level and are the cheerleaders everyone needs.”
Amanda, Austin
"After discovering Jodi and Sylvia on Instagram and seeing how they worked with luxury brands onsite, I KNEW that's what I wanted to do. I was getting burnt out with weddings and low cost clients, and was looking for a way to work with higher paying clients.
Honestly, this course is one of the best courses I have taken for my calligraphy business. I have been able to work with dream clients like Louis Vuitton and Jo Malone. This course has paid for itself in the work that I have been able to get since taking it. I highly recommend for anyone wanting to get into Luxury Lettering!”
This is for you if:
You’ve been doing calligraphy for long enough that you feel highly confident in your skills.
You enjoy doing calligraphy on unusual surfaces, such as leather, glass, etc
You’re struggling to gain the traction you want in the live event space, or you’ve established a few clients and are looking to elevate just in time for the 2023 holiday rush
This isn’t for you if:
You’re not comfortable doing calligraphy in front of strangers.
You haven’t learned calligraphy yet (in that case, check out our Beginner Calligraphy Course).
You don’t see yourself being ready to start working with brands in the next couple of months.
Ready to have your best holiday season yet?
Enroll today and we’ll help you level up.
Oh yeah, and there are some pretty sweet Bonuses…
1
Co-working/Office Hours
We will be available for select office hours throughout the 5 week period, where we can offer more personalized help. These sessions will be for questions, or can simply function as co-working sessions that will help keep anyone who wants to participate accountable!
3
Course: Professional Pricing for Calligraphers
We’re including this confidence-boosting course, normally priced at $297, because we think it will really help drive home how important it is to value your artistic talent and skill. Learn about goal-setting, pricing structures, diversifying your income, and more!
2
The Calligrapher’s Template Toolkit
We’re throwing in our library of professional email templates for calligraphers. Use these done-for-you email templates to reply to everything from common emails about calligraphy jobs & pricing inquiries, to how to say no to working for “exposure”, and much more.
4
Pitching Templates
If you’re at a loss for words when it comes to client outreach, we’ve got you covered. We’ve put together a document of scripts for different types of leads that you can copy/paste when you’re ready to start reaching out to your dream clients.
Here’s what we’ll cover in this 5-week intensive:
Week One
Setting up for Success: Clarify your Offerings, Prep your Portfolio and Solidify your SEO
In our first call on September 20th, we - well, mostly Syl, who *literally* does this for a living - will do a deep-dive into SEO strategies for your website and social media so you can implement those tactics right away and start attracting the right clientele. We’ll also talk about auditing your own portfolio, clarifying your offerings for this coming holiday season, and leaning into your zone of genius so you can truly shine.
Week Two
Pitching with Irene Lee - How to get on the radar of your Dream Clients
In our call on September 27th, we’ll touch on an exclusive-to-the-accelerator topic: Pitching! Yes. We’ll be joined by calligrapher and business mentor Irene of Rintzylee Designs, who will share outreach strategies that she has been developing and testing with huge success.
Students will have the opportunity to ask questions, and we will talk about everything from converting leads to B2B pitching to untapped corporate markets. We will also provide email scripts so you can get started with your outreach process right away and get ahead of the holiday rush!
Week Three
Client Relations, Pricing, and an Ask-Me-Anything with a PR Professional
In module 3 of LL101, we teach you all the inside information you’ll need to effectively communicate & negotiate with brands & agencies. You’ll also learn how to quote different types of projects, see real examples of brand requests, and walk away knowing how to establish and communicate boundaries.
In our call on October 4th, we’ll have a PR Professional with us to spill the tea on a side of the event industry that we’re not usually privy to as vendors.
Week Four
Professional Practice On-Site & In-Studio, plus an Interview with 2022 Accelerator Alumni Caddie Sze
This week, we’ll ask you to watch both Module 4 and 5 of Luxury Lettering 101. In these modules, you’ll gain access to our marketing tips and on-site packing list that we’ve perfected after countless live gigs, so you don’t have to stress. You’ll also reap the benefits of our insider knowledge of on-site etiquette, communication…and what could go wrong!
During our call on October 11th, we’ll also have 2022 Holiday Accelerator student Caddie Sze of Leo Lettering Co with us to talk about her EPIC 4-figure in-studio project from last year’s holiday season. We can’t wait for your to hear her inspiring story!
Week Five
Booked but not Burnt Out: Strategies for a Successful 2023 Event Season, plus a self-care centered interview with Amanda Reid
In our final call on October 18th, we’ll talk about reimagining our definitions of success, and how to set up our holiday schedules so that we sustain our energy, enjoy time with our families, and keep the passion alive for the work we do. We’ll be joined by Amanda Reid, a Doctor of Physical Therapy and luxury calligrapher who is one of our favourite voices within the calligraphy community. Amanda is always advocating for wellness and self-care, and we can’t wait to learn strategies from her to ensure that our busy season is as peaceful, healthy and abundant as possible.
Love from our students
Lashay, Miami
“My company, Ava Piper & Co, has made it to the first page on Google and BING by simply searching keywords. Thanks to the SEO information I received from the course!”
Ellen, New York City
“After putting Jodi and Syl's pricing tips into action, I am quoting 40% more than I was earning this time last year and nearly fully booked for the holiday season for on-site work.”
Frequently Asked Questions
+ How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own, and including all future updates. The weekly calls will be recorded, and added to the course within Teachable, so you'll have lifetime access to those too.
+ How long do I have to enroll in the course?
You have until September 15th, 2023 at 11:59pm EST! After that, we will close enrollment and begin the live sessions the following week (to give students time to watch the first module before the first live call).
+ Can I gift this course to someone?
Yes! Simply purchase the course, and then send us a message through the course platform letting us know the name & e-mail address of who you would like to gift the course to! We are also always open to anyone who wants to donate a Scholarship spot in any of our courses.
+ Who is this course for?
This course is primarily for calligraphers, but it also works for artists who work in a medium that can be done live, on-site. Jodi actually works more in live event illustration & painting, so if that's your milieu, she can guide you with any additional questions you may have. The course is for calligraphers & artists of all levels, but please note we will not be teaching calligraphy basics in the course, so you’ll need to know those already!
+ Do you teach how to pitch your services?
We have both found success using the SEO tactics we teach in the course, so that's always what we focus on. However, due to popular demand we have incorporated an element of pitching into this class! We have invited a pitching expert to come in and share her knowledge with you, and we also have pitching templates!
+ When does the course start and finish?
The first Live Call will be on September 20th, 2023. The dates for the rest of the calls are as follows: September 27th, October 4th, October 11th, and October 18th. While you can take the Luxury Lettering 101 course at your own pace, we encourage you to follow along module by module for the 5 week duration of the program if you can.
Have any other questions?
contact us and we'll be happy to answer.
Select the plan that works for you:
Pay In Full & Save $100
One-time payment
$1297
You will receive:
- Luxury Lettering 101 Self-Paced Course ($500 Value)
- 5 Weeks of Group Coaching Calls with Jodi & Sylvia ($2000 Value)
- The Calligrapher's Template Toolkit ($200 Value)
- Professional Pricing for Calligraphers Online Course ($300 Value)
- Access to Co-working & Office Hours
- Holiday Accelerator Exclusive Templates
- Recordings of all Live Calls, including our exclusive interviews with industry experts
- Save $100 when you Pay In Full
Sign me up!
Payment Plan
3 monthly payments of
$466
You will receive:
- Luxury Lettering 101 Self-Paced Course ($500 Value)
- 5 Weeks of Group Coaching Calls with Jodi & Sylvia ($2000 Value)
- The Calligrapher's Template Toolkit ($200 Value)
- Professional Pricing for Calligraphers Online Course ($300 Value)
- Access to Co-working & Office Hours
- Holiday Accelerator Exclusive Templates
- Recordings of all Live Calls, including our exclusive interviews with industry experts
Sign me up!
OR Get Started for just $233 with our 6 Month Payment Plan
Need a different payment plan? No problem!
Contact us today and we’ll come up with something that works for you.
Meet your creative mentors, Syl & Jodi
The Calligraphers who coined the term “Luxury Lettering”
Jodi is a lifelong artist who has been creating and teaching under the umbrella of her art & calligraphy business Someday Art Co since 2015. Senior Strategist at a Digital Marketing Agency by day, Calligrapher & Educator by Night, Syl has built a successful side hustle that rivals many full-time entrepreneurs’ wildest dreams.
Combined, we have worked with over 50 high end brands such as Dior, Aston Martin, Guerlain, Tiffany & Co, Jimmy Choo, David Yurman, Salvatore Ferragamo, Max Mara, and many others.
Together, we have helped hundreds of students grow their own thriving businesses by sharing our experience and passion. Students of Luxury Lettering 101 have gone on to work for luxury clients such as Louis Vuitton, Prada, Diptyque, and even major television networks HBO & NBC.
Enrollment Closes September 15th
Enrollment Closes September 15th
Still unsure if the Luxury Lettering Holiday Accelerator is right for you?
We’re happy to answer any questions you may have!